Have you ever wondered what makes an excellent logo design? What are the main areas you have to work on to create a fantastic logo? For most newbie designers, this question comes as a huge stumble. They often assume that mastering the graphic software alone will make them a professional designer. But that is a wrong assumption that has to be done away. Yes, you do need to master a graphic software, but more than that, you need to master the three elements that make up a logo design. Want to know what those elements are? Read On.
Excellent Typography
Logo design is more about
typography rather than images. If you notice all famous logos of the world mainly focus on typography.To win people's brand loyalty, you need to have a logo that can be imprinted in their minds. Nothing does that better than a logo that has
excellent typography.
Here's a look at some world famous typographic logos
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| A simple M that has lasted years, going easily from one generation change to the next, without harming the logo design! |
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| Sheer Elegance! Style, Pride, nothing says it better than Avant Garde's typographic logo! |
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| 80's rock group's logo still hold the hearts of millions today! |
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| Coca Cola - The logo that surpassed 100 years and still going strong |
Excellent Imagery and Colors
What more could better express this point than logos based on images - simple images. Check out:
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| Just a plain picture of a seashell, this logo expresses providing fuel energy without harming the planet! |
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| A Globe that Smiles! |
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| Simply Thai! |
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| Wheels in motion! |
So, as you can see uptil now, all of these logos have one very important thing in common: simplicity! Yes! all the logos here are simple, sweet and to the point. None of them take on any complications to give a strong impression. Lastly, all the colors used here are well blended in contrast with each other. You will find that the logos use at most only TWO colors, whereas some have used just one.
My point? Creativity, Simplicity, Accuracy is what you need when you create a logo design!
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